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How Maui Can Balance Aid, Recovery, and Tourism
Promoting small destination tourism might be a good short-term solution for West Maui
Maui is reeling from the destruction caused by recent wildfires. The West Maui area, where Lahaina burned, is particularly devasted due to the loss of life, love, livelihood, and local history.
In place of fire, a debate rages regarding the role of ongoing tourism amid loss, pain, and struggle. Should tourists stay away from Maui, or must they keep the island’s economy strong as its people recover and rebuild?
Before I answer that question, know this. I don’t live in Hawaii. I’m not an expert on Hawaiian culture, community, ecosystems, or the economy. But, like so many people, I adore the place. I love the people, the language, the traditions, and the values; everything that underpins the concept of aloha.
When I step out of an airport on any of the Hawaiian islands, take a deep breath of the heavy, scented air, and feel the trade winds on my skin, I can sense all the worry and stress flow out of my body, replaced with peace and calm. Well, except for driving Honolulu’s H1 during rush hour. (But even that is a treat compared to Los Angeles, where I live.)
